10 Ways to Use On-Hold Marketing to Increase Revenue

Most businesses treat hold time as something to get through. The smart ones treat it as a sales opportunity. Here are ten ways to turn the time callers spend waiting into revenue.

1. Promote add-on services

Many customers only know you for the one thing they bought. A simple "Did you know we also offer..." can introduce them to the rest of your business.

2. Highlight premium options

Callers are often current customers. Use hold time to tell them about upgraded packages, memberships or service plans.

3. Announce seasonal promotions

Limited-time offers, holiday hours and seasonal services are a natural fit for hold messages, and they give callers a reason to act now.

4. Launch something new

When you add a product, service or location, your hold messages can announce it to every caller that same day.

5. Answer questions before the conversation starts

Cover the questions your team hears most. Callers arrive at the conversation better informed, and calls move faster.

6. Send callers to your digital channels

Point callers to your website, online booking, app or social pages, so they can keep engaging after the call ends.

7. Help callers serve themselves

Let callers know what they can handle online, like payments, scheduling or order status. That frees up your team for the calls that need them.

8. Share customer stories

A short story about a happy customer builds trust while the caller waits to talk to you.

9. Reinforce your credibility

Mention your experience, certifications, awards and years in business. Callers feel more confident about the decision they are about to make.

10. Tell your story

Who you are, why you started and what you stand for. An emotional connection makes customers more loyal and more likely to recommend you.

Every size of business can do this

You do not need a large marketing budget to use these ideas. You need a clear sense of what you want callers to know, and messages that say it well.

Put your hold time to work

VoicePrompts AI writes and produces on-hold marketing around what you sell, and keeps it current as your business changes. Start 30 days free and hear what your callers could be hearing.